Pacific Entertainment was founded in the 1970's by Ian Magan, a pioneer of commercial radio in New Zealand. Since then Pacific Entertainment has been at the forefront of live entertainment in New Zealand being responsible for bringing some of the biggest names in music and comedy to the country.
Pacific Entertainment and Ian Magan have also played a major role in the development and promotion of many successful New Zealand artists including Hayley Westenra, Neil and Tim Finn, Split Enz, Crowded House, ENZSO, Annie Crummer, Fred Dagg, Sharon O'Neill, Patsy Riggir, The Exponents, Dave Dobbyn, Dragon, Sam Hunt, the late Sir Howard Morrison and Billy T James, plus major touring brands such as Highway Of Legends and The Best Of The Best and associated artists.
The Company has extensive experience with concerts for all ages, across all genres, in theatres through to arenas and stadiums. Some of the notable international artists promoted by the company over the years include Michael Jackson (including the groundbreaking History tour), Pavarotti, Dire Straits (which still holds the record for being the biggest Stadium concert in New Zealand's history), AC/DC's 1996 world tour and 2010 Black Ice tour, Dolly Parton, Westlife's sell out 2008 tour, and multiple sell out tours with Kenny Rogers, Billy Connolly, and The Hollies.
Other tours with international performing artists and globally recognised children's entertainment brands include:
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Since 2004, Pacific Entertainment's present owners, ex-corporate banker Robyn Alexander and Sean Coleman, the former owner of the Sounds Music chain that was New Zealand's largest independent music retailer when Sean sold the business in 2006, have established strong strategic links with experienced promoters in Australia.
With the increasing trend towards live touring by artists seeking to replace music royalty revenue being lost through illegal music downloading and the commensurate increase in activity by the larger Australian and global promoters positioning themselves to dominate the region, it had been clear that local operators would eventually struggle to secure business without having reliable Trans-Tasman alliances in place. With these strategic links now forged, Pacific Entertainment remains positioned to participate in tours with top line acts coming into the region whether promoting solely the New Zealand dates or in a variety of joint venture propositions for the region, and irrespective of whether the opportunity is first directed to the Australian promoter or Pacific.
The Company's name has always been regarded highly by other promoters, venues, and industry suppliers throughout the country. Every care is taken to ensure a high level of integrity in all dealings.